The importance of using Pinterest Keywords

Pinterest Keywords
Since Pinterest is a search engine, you will want to ensure that you have carefully selected keywords that are connected to your business. The best way is to look at the search bar.
Start by typing a word in the search bar – but don’t hit “enter” yet.

You will see that it provides a list of other possible keywords, as well as people and boards.
Then if you actually click enter – you will get a page like this.

At the top, you will see a list of tiles with words. These are additional – longer tail keywords – that are with your base keyword. So for “time management” – then you can click on one of the tiles. I clicked on “for moms” – the first tile.
And here’s what you see. A list of more tiles/keywords. And pins that are associated with this keyword.

As with other search engines, it may be hard to rank just for “time management.” But by adding “for moms” – it’s both more specific and less people are liking using it. That may allow you to rank higher.
Finding your ideal keywords is very important. You will want to pick broad topics – and then go down and find all the additional keywords that are relevant to you and your business. Pinterest really helps you out with their tile system.
You can see what keywords are popular – by looking at the pins – and their statistics. Then you have some ideas for blog posts.
Another place you can look is the “explore” feed. If you click on the “compass-like” button – it will show you trending items, and different categories. This might spark some ideas for new topics and keywords.

Getting the best keywords for your business is important to increasing your monthly views, traffic to your website, and signups for your email list.

Polly Thatcher
Marketing Madness
‘Your Virtual Marketing Manager’
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